For entrepreneurs, founders, and thought leaders:
How to attract a high-quality audience for your brand and business using the High Impact Writing System... even if you're not an expert writer
"Kieran's systems helped me go from beginner writer with no audience to quitting my 9-5, 50,000+ followers, 5,000+ newsletter subscribers, and a 6 figure business. I can safely say he has been my greatest lifetime investment.”
Parker Worth,
Online Entrepreneur
Dear friend,If you want to quickly expand your reach and influence through writing on social media, this is for you.Here’s the deal:The internet has never been busier, yet connecting with an audience — never harder. Despite an abundance of attention, it’s becoming almost impossible for you to be heard.The problem?Everyone wants an audience.Content is flooding the market in a mad digital gold rush as the world realises the power of attention.Now, I’m not sure what a following means to you.Perhaps it’s a path to scale to six or seven figures. Maybe it’s a vehicle to do work you love with clients you enjoy. Or it could be your ticket to location independence and creative fulfilment.But one thing's certain:If you want an audience in 2024 and beyond, you can’t afford to play the same game as everyone else.To explain how I can help, let me tell you what I discovered going from burned-out dentist with no writing experience to an audience of 220,000+ people and a multi-six-figure content business.
Dan Koe
I met Kieran when he first started online and trust me, he’s now on the cutting edge of modern writing.Forget your English classes and sign up for this course instead if you want to acquire a practical, evergreen, and monetizable skill.
Get Paid Writing
Kieran is sound. In the online marketing and writing space, that’s the highest praise I can give because most people are full of hot air and BS.When I met him, he had 200 followers and no clue how to write. Now he has an audience twice the size of mine and makes a full time living online. It’s an incredible transformation, but he wasn’t born knowing how to do this, he learned it, building a system step by step. I’ve seen him teach that system again and again.
Justin Welsh
It's been a pleasure to watch Kieran establish himself as a creator and he's one of the few accounts I engage with regularly.His writing is clear, concise, and fun to read!I recommend his course inside one of my own because when it comes to writing, he knows what he's talking about.
Eddy Quan
In the 3+ years I’ve been active on social media, I’ve seen many writers build large followings but struggle to turn their followings into legitimate profitable businesses.Kieran is one of the few creators I’ve seen go from nothing to becoming one of the biggest writing brands. Unlike others, he brings a unique approach to content writing.If I wanted to build a real brand with a large and monetizable following without any previous writing or audience building experience, this is the system I would follow.
George Ten
I’ve seen Kieran’s writing go from “just another Twitter account” to becoming my favourite writer on Twitter with a blink of an eye.And the concepts Kieran breaks down step by step is nothing like I’ve ever seen before. I wish I had access to this program when I first started.
What's wrong with 'audience building' in 2024?
I don’t want to waste your time — the next 5 minutes are worth reading if:
You're jumping from strategy to strategy with no clear plan to execute
You lack clarity on your niche, message, and target audience and feel overwhelmed by the bombardment of conflicting advice
You’re not sure how to find your fans in a noisy online world
You’re struggling to get traction with your content despite purchasing popular courses and cohorts
You enjoy writing but lack a blueprint for how to communicate persuasively and authentically
You want to become a better writer but haven’t seen much improvement so far
You have useful ideas but are failing to translate them into useful content
You understand how powerful an audience is and you’re motivated to scale your presence
You care about your reputation and have no interest in chasing hacks, trends, or selling out to algorithms
If any of these points feel right, you’re in good company.Over the past two years, I’ve worked with many clients voicing the same frustrations.Like you, they want to grow their online brand and business but have been disappointed with the results.Especially recently.Social media feels like a circus rewarding those who shout the loudest or pump out the most fluff, not deliver the most value.What's more, for many, engagement has plummeted and momentum ground to a halt.You’re told to post more, comment more, be on more platforms, and ‘just do more reps.’But if the answer were this simple, you wouldn’t be reading this now.Attracting an audience IS getting harder, but I don’t want you to think you’re too late.The internet's just getting started. Social media is still one of the best opportunities for your business — it's like buying Apple Stock in the 80s — a ‘risky’ investment at the time, but a no-brainer in retrospect.What you need is a strategy to slice through the noise.
What they're doing that you're not
There's a common trend in accounts thriving long term (not audience hackers, but people with a committed community of fans):They can write.Writing forces you to condense your thoughts persuasively. It's a vehicle to build relationships and reputation at scale.And it's the foundation of everything:
Audio
Video
Email
Social media
Communication with colleagues, contractors, and communities
Poor engagement, flopped posts, slow growth, low conversions, no recognition, and a lack of connections all improve when your writing improves.
What's more, smart people read, which means writing attracts the highest quality customers.But many think they need to be an expert writer to enjoy the benefits.This is false. I’m certainly not. Neither are my clients. They’re ‘normal’ creators, founders, and entrepreneurs who want to reach more people.I tell them what I'm about to tell you:Writing isn’t about pretty prose or well-structured syntax.Its about how well you connect with your audience.People trip up because they don't have a clear roadmap for writing clearly, concisely, and conversationally.And now, many think AI-generated content will solve their problems.They don’t realise that successful writing is about the human touch.Which is where I’d like to help.
Jasper Polak
Founder,
Raundalen Consulting
My primary school teacher said I had the creativity of a strawberry (true story). Thanks to HIW, that strawberry now has 70,000 online fans and a thriving consulting business. Kieran’s approach to writing has helped me develop my writing across the board, from Tweets to emails and sales pages.Can’t recommend it enough if you’re an entrepreneur looking to scale your ideas online.
Chris Orzechowski
7-figure E-com Founder
"Kieran's one of the few people who's writing I actually enjoy. And believe it or not... even after ten years in this game, I still find myself learning something new every time I read Kieran Drew's weekly newsletter."
Ollie Emberson
Injury specialist &
online entrepreneur
Kieran has helped me be a better content creator and business owner in several ways. Initially, I was frustrated: I didn’t know how to generate business through writing or what to write about. The advice I received from other creators and courses left me confused.Kieran’s was different - his content pillars made sense, and my content started performing MUCH better after learning to write hooks properly. I use his systems every time I write, and without him, I wouldn’t be at 10k followers, and I wouldn’t have crossed consistent $20k/months.
Matthew Brown
Multi-six figure ghostwriter for fractional CFOs
I've invested in 10+ courses and paid for coaching from several people, but learning from Kieran has been one of the best accelerants for my career.He's helped me make key business decisions and improve my writing. Couldn't recommend Kieran highly enough.
John Bejakovic
Direct Marketer
I've been writing online for 10 years. I've made good money doing it. I read every single one of Kieran's emails because they teach me how to communicate better and connect with my audience. And the proof of that is Kieran's content — always clear, interesting, and inspiring.
Introducing:
High Impact Writing
High Impact Writing is a self-paced, fully written and video course (however you prefer to learn) with one goal:To grow your brand and business through high-quality, social media writing.It’s designed for the busy entrepreneur — a zero-fluff, easy-to-execute, actionable system.
How it works:
Step 1:Position yourself
persuasively
The secret to successful content is specificity. Get clear on how and who you help.
Step 2:Write magnetic short
and long form content
Pull people into your world using basic copywriting techniques combined with the three pillars of magnetic writing (no previous copywriting experience required).
Step 3:Sharpen your ideas
and writing in public
Refine your ideas through a deliberate data-driven approach — iterating on what works.
Step 4:Make the process effortless
If you’re like me, you’re busy and have no interest in spending all day on social. You'll learn systems for creating, repurposing, reposting, and redistributing to get you off the treadmill.
Each lesson has clear examples applied to many industries, making it easy to follow regardless of your niche or writing ability.Here’s a quick video showing you around:
And here's a module breakdown:
Module 1:
How to position yourself persuasively in 3 simple steps
Most niche advice is overcomplicated and overwhelming. You’ll learn how to simplify your value-proposition to one sentence, including what you write about and, more importantly, who you write to.Inside:
How to nail your niche with a few easy questions… even if you have no clue what to write about
The big mistake holding your brand back… and how to set yourself apart from your biggest competitors
Get clear on your ideal reader and position yourself as THE writer for them
What to do if you have many interests and can't decide where to start
How to use ChatGPT to build an entire reader profile in under 5 minutes... and come up with hundreds of content ideas (you just need to fill in the blanks)
Module 2:
How to write for social media using the SUCKS framework
You must be able to hook and hold attention. Module 2 is the simplest, most effective breakdown of copywriting fundamentals applied to content you’ll find online.Inside:
Make your writing slam home using the ‘Rule of One’ concept
Become instantly more trustworthy with one simple trick
The secret behind A-grade content (and how to tap into it on repeat)
Supercharge your reputation with the 3 layers of proof
2 simple questions to stop you from boring or confusing your audience
An editing ‘trick’ to make your writing much more personable
4 ways to make your content ooze with curiosity
How to use ‘open loops’ to drive your reader into a consuming frenzy
How to make first drafts a breeze with one simple strategy (no more writer’s block)
This isn’t just theory. Each lesson shows how to apply the SUCKS framework in many situations — giving you copywriting 101 in just 26 minutes (without spending hundreds of hours and thousands of dollars learning as I did!).
Module 3:
How to create snappy short-form content
Short-form is the glue that holds together your brand and business. You’ll learn to compress your thoughts into bite-size, value-packed messages to stay top of mind.Inside:
5 easy ways to make your statements sticky (these simple tweaks will boost your chance of virality)
How to write ‘conversationals’ and ‘listicles’ to position as an authority
The secret to writing with personality (even if you think you have none)
How to write authentically so you stand out in the sea of AI-generated crap
How to be taken seriously when sharing opinions, observations, and predictions
How to be polarising even if you hate ‘rocking the boat’
How to write ‘micro-stories’ that build an incredible bond with your reader (no storytelling skills required)
How to write about client results to drive more attention to your business
How to write highly persuasive call to actions (scale your newsletter, sell more products, and land more clients in the DMs)
Each lesson comes with over-the-shoulder writing demonstrations to see the advice in action. Plus, you get prompts, templates, and frameworks to remove all friction from the content process.The same is true for module four.
Module 4:
How to write compelling long-form content
Long-form is the backbone of your business — driving reach, relationships, and revenue. But many people spend too long writing content that flops. This module will make sure that doesn’t happen to you.Inside:
A simple 3-step process to transform your hooks into scroll-stoppers
4 persuasive hook formulas guaranteed great engagement (and how to use them without sounding like a copycat)
An easy-to-follow writing system to help you create quality content on repeat
How to transform your writing into a ‘slippery slide’ to pull your reader down the page
How to share long-form actionable advice without boring your audience to death
The fastest way to accelerate your authority in your niche (even if you’re unknown right now)
How to translate your life experiences into seductive storytelling without sounding self-centred or braggy
Demonstrations for how to write long-form content fast (without sacrificing quality)
This is not a ‘take it once and forget it’ investment.Each lesson is designed so you can retake them every week you sit to write. There are no confusing 40-minute rambles. Just a series of 5-minute presentations plus practical walkthroughs.
Now, you probably have two questions.
Why listen to me?
Will my advice work for you?
Let me introduce myself.
👋🏻 Hi, I’m Kieran
I’ll hold my hands up:
I am not an expert writer or marketer.In fact, in 2020, I was a dentist who thought copywriting was for lawyers, Twitter for sports, LinkedIn for squares, and ‘internet money’ code for drug dealing.I fell in love with writing when searching for a creatively fulfilling career.But boy did I suck when I started.I made every mistake: I sounded generic, wrote like I was at university, and wondered why the hell I wasn't growing.
It took me a year to get 1,000 followers and 18 months to make one dollar — and that wasn’t for lack of trying.I know this sounds like a reason not to trust me, but I say it to show I’ve built my brand from the ground up with zero previous expertise or online writing knowledge.
This means I know what it’s like to struggle.I’ve been through the pain of posting to the void. I’ve wrestled with the worry about if any of this sh*t will work. I’ve faced the frustration of flopping content whilst watching the big guys and gals make it look easy.To put it plainly:I get it.Not ‘oh don’t worry it gets easier'. But I actually get it. I know that writing is hard and that attracting an audience is overwhelming.And I know I can help you nail it.
How High Impact Writing will help you
My growth began after I shared my first story and it went viral.I realized the truth about writing online:People follow people.I changed my approach to focus on personality-based, story-driven advice.It wasn’t an overnight miracle, but I finally started getting results.I began connecting with my favourite writers:
I was featured on my favourite podcasts.
And started seeing an amazing audience response:
Soon, people asked if I could help them write, too.I’ve been coaching writing ever since — working directly with over 67 clients and selling over 2,000 writing-related digital products.A few recent client wins:
Simmo
Simmo went from stuck in a corporate sales role to quitting his 9-5 and launching a successful 6 figure+/year coaching in the men’s health space.
“I was struggling for clarity in my niche and direction and Kieran took me under his wing. He did a fantastic job in helping me understand how to communicate my skill set concisely. He was instrumental to me writing online and articulating myself authentically. On the back of his advice, I had my niche, avatar, and message narrowed. My brand carries gravitas, and I have a thriving coaching business as a result. I’m incredibly grateful for his advice.”
Ole
When I met Ole he was struggling to decide his niche. After working together, he built a 100,000+ audience in 65 days and then made $300k+ with his first digital product. He’s now scaling his personal brand plus his business account.
"I started Kieran’s coaching when I was at one of my lowest points. A dramatic event shook my confidence (and net worth). In retrospect, it was a great decision to join his program. He helped me to lay the foundation to re-start my life earning online. I took his teachings about writing and business and a couple of months later, my life has changed. I know I will look back at this in 10 years and see it as a massive inflection point."
Jeremy
Jeremy built an audience of 57,000 people in the running niche and recently launched a digital product and community.
"When I met Kieran in 2022, I was new to writing and had no clue what I was doing. Let me tell you, the results have been insane. I’ve built an audience of 50k+ and a newsletter with over 3,000 subscribers. My posts have gone viral dozens of times. And because of Kieran I don’t just regurgitate platitudes and offer stale advice. He’s helped me wrap my content in storytelling and personality. Now, I’ve begun to build a business as a coach and I’ve launched my first product. If you’re looking to write well, Kieran is your man (well, he’s actually my man… but I’m a generous dude and don’t mind sharing)."
And here’s what customers have to say about High Impact Writing:
Your personal invitation
You’ve likely taken courses that promise big outcomes yet overwhelm and underdeliver. Either they’re poorly taught, full of untested systems, or too complicated to follow.High Impact Writing is the opposite.It’s the 80:20 you need to create persuasive written content quickly. Every lesson is tried, tested, and laser-focused on helping you reach your fans.This is for you if you finally want to do content right.To be transparent:I charge $3000+ to help clients with this system, but I appreciate investing $750/hour for coaching may not be in your scope right now.Plus, you might be looking for a clear plan to execute immediately to accelerate your audience growth.If so, this course is for you.It’s the perfect companion for writing on your own time with no cohort schedules or community to commit to.Considering the value of an audience and the power of writing for creating connections, attracting opportunities, and building influence, I have no doubt this course can make you hundreds of thousands of dollars in your lifetime.But it’s my personal mission to overdeliver at every opportunity.So I'm offering it at a steal — but on one condition.There’re many internet cowboys in my space. Your word helps me prove I’m not one of them. When your results roll in, it would be great if you tell some friends that this course is the real deal.Sound fair?If so, it won’t cost you thousands. Hell, it won’t even cost you $500.You can grab everything we’ve discussed, plus the bonuses mentioned below, for just $397*.That includes all future updates (writing evolves and I'll make sure you evolve with it)You can join over 1,800 others by clicking one of the buttons below.
High Impact Writing ***
$397 USD
✓ Full video course
✓ All bonuses
1-1 coaching call (Personalised action plan and brand audit)
High Impact Coaching
$1297 USD
✓ Full video course
✓ All bonuses
✓ 1-1 coaching call (Personalised action plan and brand audit)
*Please note — You can also split payment over 3 months (3 x $147) at checkout. The button above takes you to a checkout page. After giving your details, you’ll get access to the course and can start immediately.But that's not all.Join today, and you also get four great bonuses and two exclusive live interviews — entirely free.Here are the details:
BONUS #1:
Social Media Made Simple
Every client I speak to asks the same question:How can I grow fast without spending all my time on social?This bonus course is the answer. No hacks or gimmicks. Just strategies to get the most from your time.Inside:
How to pick the right social media platform with 3 simple questions
How to build a persuasive profile to convert attention into followers
The simplest way to get your first 1,000 followers (without paying for engagement)
The easy way to write replies without sounding like a fanboy or a robot
How to get on the radar of big accounts with one little trick method (and get followed much faster)
How to build a network that doesn’t feel forced or fake
A ‘rapid growth’ social media content plan (using a simple copywriting trick)
What you need to know to grow on 𝕏 (even after Elon’s changes)
BONUS #2:
Make Your Words Work
Every word you write is an asset. With the correct approach, you can catapult your growth and reduce your content creation time to an absolute minimum (without sacrificing quality).Inside:
The simple way to collect data without spending hours hunched over spreadsheets or obsessing over engagement numbers
How to build your ‘Hall of Fame’ to collect your most powerful ideas
The secret hidden data point that will 10x your growth (without chasing virality)
The sniper-shotgun method to effortlessly turn one idea into ten more (powerful when combined with data)
How to stop spending all of your time on long-form content using the ‘Pillar Piece’ process
The easiest way to repurpose and repost your ideas to maximise their impact without working harder
How to spread your influence across platforms through an easy redistribution system (I’m currently using this to grow on LI and IG with almost zero extra work)
BONUS #3:
The Writer's Handbook
Writing is hard. Run away from anyone who tries to sell you otherwise. But this resource will help make the process easier.Inside:
The High Impact Content Cheatsheet — including checklists to create compelling short form, long form, hooks, first drafts, and editing
The 3 pillars of magnetic writing prompt collection: Over 264 templates and prompts covering short and long-form so you never struggle with writer’s block again
101 video content critiques of my client’s work. See the common mistakes and the simple tweaks to fix them
BONUS #4:
How to Build Your Writing Routine
The best writers and entrepreneurs build systems. You must make it easy to do the hard things. In this bonus, I share a simple guide to building systems from the ground up.Inside:
How to split your content creation process to improve the quality
Why ‘Batching’ and ‘Deep Work’ are non-negotiables for any entrepreneur
6 simple tips to improve your writing process
How to build your own ‘standard operating procedures’ to become much more effective (without working 24/7)
The non-live bonuses are, again, fully written and video — and delivered at a high quality.
I want you to feel 100% secure in your investment, so you’re also covered by my...
🤝
90-day personal guarantee
I have no doubt you will see an immediate improvement in your writing that will quickly translate into a solid audience response.But writing is a compounding game.The longer you play, the better the result.So don’t worry about a 30-day refund. Take the course for 3 months, and if for any reason you feel like the material doesn’t 100% deliver, I’ll refund your investment. No questions asked.However, I think you’ll be delighted with your purchase.
You’re still reading…So you’re either weird like me and enjoy reading long copy, or you’re unsure if this is for you.Well, I won’t keep pushing. You should know by now if this feels like a smart investment.If not, it’s probably not the right time.And I’ll be honest: you can learn much of what I teach for free elsewhere.The internet is rammed with writing advice. I don’t think anyone shares it like I do, but you can piece together your own systems and frameworks. It might take time, but it’s possible.I did it.But I regret taking so long to nail my audience growth. I dread to think where I’d be if I hadn’t wasted that first year.That’s why I built High Impact Writing: it’s the resource I wish I had when I started.I don’t know how much your time is worth, but if I save you even 50 hours of effort, that’s $6/hour (and I’m confident it’ll help much, much more).So if you decide to join me and over 1,800 others, I’m honoured.If not, no worries.Hopefully, my free content continues to help.Thanks for reading — I appreciate your attention,Kieran
F.A.Q.
Is this course for 𝕏 only?
No. I teach universal writing principles. The frameworks will work for 𝕏, LinkedIn, Instagram, or any other platform that supports written content. What’s more, I’ve included my redistribution system, plus organised an interview with a LinkedIn expert — so you can be sure to get everything you need.
Do I need previous writing experience?
I won’t pretend previous experience doesn’t help, but the approach is ‘from the ground up’. This means it's good for beginners or more experienced folk who want to improve their content game.
Does this advice apply to non-social media content?
The course focuses on social media content because this is where you expand your reach. I don’t speak about other methods to keep you focused and reduce overwhelm. However, I share systems to help you improve at the fundamentals, like how to hook and hold attention. You will enjoy benefits wherever you write.
Does this apply to video content?
Video is not my forte. However, copywriting is copywriting. Plus, the data-driven approach gives you a body of work you can turn into scripts. Dan Koe and Alex Hormozi are two examples of people following this approach.
Do I need to understand copywriting?
No previous copywriting knowledge is required. I’ve taken the good stuff from countless hours studying the skill and removed what doesn’t apply specifically to content creation.
I’m crazy busy.How much time do I need to execute on the product?
I feel that. I used to put in 12-hour shifts in my 9-5 and try to write around ‘em. It was hell.Here’s the deal. Like anything, the more time you put in, the more results you get. In the writing routine bonus, I show you a 5-hour per week plan (plus some engaging time on the side). You can do it faster if needed, but I can’t promise the same result.However, I teach the steps to reduce your content creation time to a bare minimum. These days, I spend most of my time on my newsletter and products. Perhaps spending 1-2 hours per week to grow on 3 platforms.
I don’t have an interesting story or personality.Is this course still relevant?
No one cared about a disgruntled dentist either! People will pay attention if you’re taking action. And writing is about educating and entertaining. Both are learnable skills. I give you prompts and demonstrations to show how you might stand out.
I don’t have a business or an offer and I’m unsure what to build.Will this course help?
This is not a business-building course.An audience will grow your business, but if you want specific offer advice, you might check out Alex Hormozi’s stuff on YouTube (his free content is better than most paid courses I’ve taken).However, from lesson one, the course focuses on attracting your ideal customer. If you're an entrepreneur, you can be sure I'm talking the right language. No fluff.
I struggle with content ideas.How will I know this will work for me?
Module 1 will help you pick content ideas by focusing on other people’s problems. I show you how I think of ideas for many different niches. I also include some ChatGPT prompts to help, and you get hundreds of templates for inspiration.
I can’t decide my niche after hearing loads of advice about it.Will this just confuse me further?
Hell. No. I’m on a personal vendetta against normal niching advice. Why? Because niche is an evolution, not a decision. It doesn’t make sense to overcomplicate it. Instead, I’ll show you an easy way to get started. The rest happens on the battlefield.
I’ve taken (and enjoyed) your free courses!What’s the difference with this paid product?
Don’t tell anyone but I ‘wing’ my free courses. There’s very little prep and no revisions. This product is everything I know, condensed as tightly as possible.
Does this course come with a community?
There’s no community; however, you will be invited to live calls. This is a personal preference — I’ve never been an engaged community member (like many writers, I’m introverted at heart), so I don’t think I’d be a great community leader. I’m a firm believer you should stick to your strengths.
I have other questions.Can you help?
Sure.Reach out on 𝕏, LI, IG, or email (kieran@kierandrew.com) and I’ll get back to you personally as soon as I can.
© Kieran Drew 2024